As a retired veteran of the cleaning products industry, Howard Hurwitz decided he wanted to get back into the game of selling, so he signed deals with manufacturers and distributors of the best products on the market and then gave MVI Solutions a call. The difference this time though was that he wanted his entire business to be web-based.

Before we started any work for Howard we first took the time to understand what he wanted to accomplish. We asked him questions about his business plan, products, and target markets. We also asked him how his products were sold in stores and through distributors and brainstormed with him on how to we could help him give the same type of information to his customers. It was also important for us to understand how his products would be ordered and shipped and how he would interact with manufacturers and customers. This information allowed us to craft a public web site solution along with the administrative power on the back end of his site that helped him manage his orders, inventory, pricing, tracking, and more. After our business review was completed, we prepared a plan for development and promotion, received his approval and begin the process of development.

Atmosphere Products needed to work with two teams within MediaVue. First he needed a powerful and easy to manage web site with a high-end shopping cart application. Secondly he wanted to be at the top of the list in search engines for the products he sell.

Our development team began to understand his needs and goals and developed a dynamic site, integrated with an industrial strength shopping cart. Because the distributors he used provided their product lists on a database, he needed to be able to easily import the products on a regular basis and then be able to set his prices. All of that was rapidly developed and deployed by the Web Site Services team to his exacting specifications.

Next we asked the site promotion team to get busy optimizing his site for the search engines and then to begin promotion. We used all of our tools to help his site rapidly climb to the top of the rankings. Within months he was ranking at our near the top of the results for searches on the cleaning supplies he offers and had far surpassed his revenue goals. The more work our team does the greater his success and in March of 2002 Atmosphere Products doubled their revenues from the previous month.