E-commerce Internet Marketing
You're getting plenty of traffic, and still - no sales.
What's wrong?
People very rarely buy the first time.
It seems that everyone wants to be on the Internet. It is safe to say it is the most important new method for conducting business in the last 50 years. Unfortunately, many marketers jumped in with little knowledge of how to do it right. Internet marketing experts agree that anyone who is interested in doing business on the Internet should take time to learn about what it is they are getting into.
Requirements to Successfully Sell Products Thru E-Commerce
- Creation of Keyword Specific / Brand Driven Content Pages
- Create Quality and Substantive Links Over 6 Months
- Manual Link Requests to Related Websites (6 Months)
- Proprietary Technical Analysis Website Report
- Competitive Analysis Report
- Conversion Driven Optimization of Title/Meta Tags
- Algorithm Shift Updates When Available
- Robot.txt Optimization
- Google XML Sitemap
- HTML Sitemap
- Implementation of Internal Link Architecture
- Sophisticated Source Code Programming
- Search Engine Reverse Engineering Tech
- Validation of Home Page
- Image Tag Optimization
- Hyperlink Title Tags
- Monthly Reports
- Telephone Support
- Dedicated Account Manager
- Dedicated SEO Technical Team Leader
- Emerging Trends in Search Engines
- Article Syndication
- Press Releases
- Video Syndication
- Creation of Froogle Feeds
- Google Base
- Set Up An Initial Blog
- Maximizing On-Page Conversion
- Consulting on Growing Your Online Business
- Local Google Listing
- Leveraging Niche Marketing
- Page Revenue Design
- Social Media Optimization
You must have heard the statistics - people have to see your product an average of 7 times before they buy it. So if you want to make a sale, you must find a way to stay in contact with your visitors - and bring them back.
The easiest way to do this is to offer your visitors a free subscription to your monthly specials.
Another way is to offer your visitors a free auto-responder course that educates them about the product or service you are offering. Create a series of 5 emails about your service or product and put them on an auto-responder that provides automated follow-up.
The point here is that if your visitors leave your website without taking anything away (a free special listing, an auto-responder, your Newsletter), you've probably lost them for good.
Allow people to feel they already own it.
If you give your visitors the feeling of what it would be like to own your product or service, they're much more likely to buy.
Here's a real-life example of this principle (a rather disturbing one).
It's a well known fact that if a burglar can see into your house, they are much more likely to rob you than if they can't. Why? Because by seeing into your house the burglar has already 'owned' it psychologically.
If a burglar can't see into your house you are much less likely to be robbed (you can't psychologically 'own' what you can't see).
Here's another interesting fact. If your house has been burgled, there's a very high probability that the same burglar will return - 6 or 8 weeks later. Why?
Again, it's the same principle. The burglar has seen the inside of your house - and has psychologically 'owned' it.
It's because of this same principle that car salesmen try and get potential customers to sit in the new car. Once you've smelt the inside of that new car, you're much more likely to buy it. You've imagined owning it.
So give your visitors a free specials announcement, or a free trial period of your service. Let them imagine what it would be like to own it.
Back to Internet marketing.
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