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Internet Marketing
We provide a full slate of professional marketing services for your web site. Our goal is to drive
targeted leads to your site and to help you respond and manage the leads you receive. We utilize a monthly
billing model for these services that is extremely cost-effective. Not sure if your Internet marketing is up to par?
Then, get a Google marketing analysis.
Strategy and Planning
This is the first and most crucial component of the services we provide. While many firms may work solely
on search engine tactics or simplified advertising, we won't make a move until we understand your
business. Most web marketing efforts will be, at best, mildly successful without understanding and
planning a strategy. The first step we take is to examine your business, site, and target customers/markets
and plan a strategy for generating the leads you need to increase your revenues.
Advertising
Our team will analyze, plan, implement, and manage an advertising strategy. We will continually update
and hone your message, mediums, and copy. We utilize multiple delivery mechanisms for optimal impact and
repetition and will design landing pages for your advertising that draws visitors in to learn more. We
handle message, copy, strategy, ad buys, optimization and full reporting. We utilize Google AdWords,
Overture, multiple newsletters and more for sponsorships.
Partnerships/Business Development
We believe strongly in the value of "distribution partners" and have significant experience in identifying
potential partners, negotiating agreements and managing expectations with companies large and small. Upon
review of your business process, we will embark upon a campaign to target and sign partnership deals with
businesses in your target markets. We will then assist those partners in their marketing endeavors that will promote your services.
Crosslink Management and Promotion
Having links on a multitude of like sites is important for directly driving targeted traffic to your site,
but it is also crucial for search engine optimization. We identify web link partners, request crosslinks
and manage.
Public Relations
If your team already makes use of a Public Relations provider, we will work closely with them to help you manage your interests and make sure they understand your strategy and model. We may also write case studies for them to submit to publications.
Click here to learn about e-commerce Internet marketing.
Search Engine Optimization and Guaranteed Inclusion
If you want to take the headache out of search engine submissions and if you want to make things much easier, use pay search engine inclusion!
The search engine pay inclusion programs are powerful; remember when everything was free. But now the paid search engine listing is the only way to go. The benefits of pay inclusion far outweigh the cost.
Benefits
- Your pages are indexed by the search engine much faster than submitting through free add URL or waiting for the spiders to find the pages on their own.
- By using pay inclusion to search engines, your pages are getting outside of the 95%+ spam that the engines say come through free add URL submissions.
- With pay inclusion the search engines re-spider your pages on a very regular basis, depending on the engine. For example, Inktomi and Fast re-spider their pay inclusion pages every 48 hours.
- With pay inclusion to search engine, you never have to submit your pages again! As long as you continue to use pay inclusion, your pages will continue to get re-spidered based on each search engine's schedule.
- Because your pages are re-spider on a regular basis by search engines without your doing one single thing to initiate this action, you can make changes to your pages today and begin to see the results of those changes within a week. If you didn't use pay inclusion, search engine may not see the results of the changes for a month or two.
- If you use pay inclusion, you're forming a "partnership" with the search engine, which I personally feel is important and very beneficial. You're now outside of the realm of the millions of spammers, and that's exactly where you want to be.
- Most of the search engine pay inclusion programs offer some sort of submission reports.
- Search Engine pay inclusion programs are ideal for dynamically generated sites.
How Inexpensive
Let's say you have a brand new Web site, and we have three main pages that we want to submit through pay inclusion
Inktomi
http://www.positiontech.com/directSubmit.htm
(Provides secondary search results to engines such as MSN and HotBot)
**(Lycos is offering a discount on both Fast and Inktomi pay inclusion programs for a limited time. If you submit to both engines, you can receive a 20% discount! We don't know how long this will last, but here's the URL: http://advertising.lycos.com?co=undefined )
Benefits:
- Upon submission, your pages will make it into the Inktomi index within 72 hours, as a general rule.
- Your pages are re-spider every 48 hours.
- The term of the search engine pay inclusion program is 12 months.
- Reporting services are included, such as verification of page acceptance; refresh reports; URL validation; and account management.
- Here's the other search engine(s) that use Inktomi's results: MSN: 28.1%; Overture: 5.4%; LookSmart: 3.0%; (also provides results to the "new" HotBot)
- Cost? $39 for the first URL, and $25 each for additional URL's up to 1000. So, the total cost for our three pages would be $89. (See Special Note ** on how you can save 20% off the price of Inktomi and Fast pay inclusion - for a limited time only.)
Fast
http://www.positiontech.com/directSubmit.htm
(Provides search results to AllTheWeb, Lycos, and HotBot)
You can use Position Tech to submit your Fast pages too, so be sure to enroll in both pay inclusion programs at the same time.
Benefits:
- Upon submission, your pages will make it into the Fast index within 48 hours, as a general rule.
- Your pages are respider by search engine every 48 hours.
- The term of the pay inclusion program is 12 months.
- Reporting services are included, such as verification of page acceptance; refresh reports; URL validation; and account management.
- With Fast, you can choose between several different programs, including some that include a free onsite search engine, bulk inclusion, etc.
- The audience reach of Fast: Lycos: 4.4%; (also provides results to the "new" HotBot)
- $34 for the first URL, and $16 each for additional URL's up to 1000. So, the total cost for our three pages would be $66. (See Special Note ** on how you can save 20% off the price of Inktomi and Fast pay inclusion - for a limited time only.)
Teoma and Ask Jeeves
Provides results to Teoma, Ask Jeeves:
http://www.ineedhits.com/paid-inclusion/ask-jeeves-search-engine.aspx
The only way to get in the Teoma index is through pay inclusion. This is one engine that doesn't have a free add URL page.
Benefits:
- Upon submission, your pages will make spider by the search engine Teoma and Ask Jeeves indices within 7 days.
- Your pages are re-spidered every 7 days.
- The term of the search engine pay inclusion program is 12 months.
- Reporting services are included, such as click-through reporting.
- The audience reach of Teoma/Ask Jeeves: Ask Jeeves: 10.3%
- Cost? $30 for the first URL, and $18 each for additional URL's up to 1000. So, the total cost for our three pages would be $66
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