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Internet Search Engine Optimization - SEO - For Organic Search Engine Placement
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The objective of search engine optimization (SEO) is to increase Web site visitor counts from keyword searches. The strategy; increased visitors by increasing web site rank in the posted results on premium search engine, by using effective keyword optimization. This ranking is often controlled by optimization of a few keywords, the strategy by reputable SEO company (s) and professional consultant(s) instead of a struggle to out-do your competition. The search with your target web site keywords, you will see the site that comes up #1 on the search engine. All you need to do is beat that # 1 site. Click here for examples of MVI work.
There are few search engine optimization secrets -- just ranking and promotion methodologies to follow in order to beat your competition in obtaining a high search engine ranking for desired search engine optimization keywords.
MVI advocates improving Web site search engine optimization by using a "follow the leader" approach to keyword selection and page wording. For a major search engine, your search rank, placement, optimization, and web site placement ranking are commonly controlled by META Title Tags at the top of each page and the text that appears on your web site. Once you know what keywords worked for the "leaders", you can use similar strategy to "best the leader" and do even better using the strategy of effective optimization of certain keywords. Web site position strategy requires optimization of these key terms that will place you ahead of your competition on the search engine ranking, so knowing the keywords used by your competition company is a most important first step. MVI professional SEO's have done this work for the past 10 years, and careful optimization of effective keywords will provide many advantages.
Examine Top Rankings
Before you start, you should understand that top 10 rankings on all major search engines is almost impossible. Some first page ranking are expected. Note: ranking results on Google change week-to-week due to algorithm and updates, so maintaining a top ranking requires constant keywords monitoring and work.
Reputable Search Engine Optimization
SEO work on certain keywords, and placement on a search engine of your choice will provide a listing on that search engine. The ranking will be determine by multiple issues all which are control by the person doing the SEO work. The results attained depend on the level of expertise of the person doing the SEO work.
Incoming Links Are Effective
The number of links pointing to your website will send a message to the search engine that other vote your site important. If these incoming links number over 20 Google will rate your page higher. Note: the number and authority of the links to your site is a factor in determining how well your site will rank with some search engines. Popularity is good. Popularity with well-respected sites is better. The objective is this: if you get a site to link to you then you gain popularity points. If that site has a lot of quality sites linking to it and it links to you, you get a lot of points, but if that site has few web sites linking to it, you get only a few points. As such, a link from Microsoft.com would be worth more than a link from seo.com.
In essence, if enough quality sites link to you your site becomes a quality site by association. So you want the best sites, not the most, to link to you. Likewise, if you link to other quality sites then your site is assumed to be a quality site by association. However, the sites must be covering the same topics as the linking page in both directions. All other links are ignored. And do not bother to buy hundreds of URL's and cross-link them. The search engine spider can locate them and filter them out faster than you can submit them.
Strategy Used by Professional SEO Specialist
When entering a website URL's click on view source under View to see the META tags. If you find that there are no META keywords in the web site, the chances are that the company is using a pre-parsed technique designed to cloak keywords (such as server-side includes) or server scripts that submit alternate web page when a specific search engine looks for the page. These Stealth CGI software scripts were designed to either protect the keywords from our methodology, or to offer content to the search engine that is exceptionally keyword loaded in an attempt to bias the spider into a higher ranking position, or both.
As for spamming technologies, there are some emerging logic that looks across tags for long-string repeats, so mix up your keywords in the ALT tags to be sure they are not identical in sequence to the META tags. Also, repeating your optimization of your keywords in the content, as long as it is within a reasonable sentence construct and has appropriate context, will not be considered spamming. A search engine usually cares about spamming outside of the standard sentence construct when reviewing content instead of sentence spamming issues. Using exotic "hidden" text techniques will usually have you eliminated, so avoid them when possible.
Effective Promotion for Search Engine Optimization
It is important that your TITLE be as descriptive as possible of what you do and that it contain your top few keywords, but generally fewer than 14 words. Listings that include the search term in the META TITLE and META description tags have a higher click-through rate (often more than double the traffic) than those that do not! Use these keywords to make up your search engine optimization registration lists.
Also, review your content to add these keywords, especially two-word phrases, into the content without losing the message. This is vital for a search engine optimization that does not reference META tags. You want to use these phrases time and again without spamming a search engine. Some search engines like Google take site descriptions from within the page, not from the Meta description fields.
Guaranteed Placement of Web Site
Some engines will allow you to add a URL once every 25 hours and changes are usually live more quickly than any other search engines, so use the fastest to 'debug' your keywords and search engine optimization tactics.
It is important to understand that the time it takes for a search engine to actually respond to a submission and to place you into their index varies greatly day-to-day. Search engine indexing was once a matter of hours, and now is weeks. You would be wise to consider submission to other engines as well to cover your bases.
Keyword Density Analyzer.
This report presents the density for each word in the various categories: META TITLE, META Description, META Keywords, ALT Tags, Comments, Heading Levels, and two categories for Body copy. Following our specified methodology, you would review these reports and Web pages to see what you need to change or add to your pages. Red and Blue colors are "bad". As it turns out, some engines ignore content in comment blocks, but some other search engines may process this content. Also, some engines processes ALT text for your images as keyword text as long as you do not spam these areas.
Register with Each Major Search Engine Once
The same words are in your META title, description and keywords, and also in other text (ALT and comments) and displayed content, and you are satisfied with your results, and only then, is it appropriate to add your URL's to each other major search engine.
We suggest that you pace yourself, adding only up to five URLs per day as a maximum, and not submitting more than two or three times per week. As a result, performing the above add requests as scheduled will allow you to remain within the acceptable range for most search engines. Also, since most search engines will index only 25 entries per directory, and some will only index "index.html" files, using sub-directories with their own index files may allow you to submit more files to each engine.
Search Engine Promotion
It may take a few weeks for accepted registrations to actually become effective with the major search engine. In some cases, it may take several submissions before you get registered. Considering that the Web is growing at an exceptional rate, it is a wonder at all that any search engine can keep up. Keep trying to get registered. Visit the search engine that you care about and see if you are registered.
Search Engine Placement & Strategy
There is a very specialized high-tech market for tools that convert raw data into intellectual capital that you can actually use. It is hard to have a great product, and those that do must charge for their wares in order to justify the effort. Fortunately, most of the truly good products offer a free trial and easy upgrade path. Search Engine optimization and ranking, although great, is not enough. But using a MVI specialist will make this task easier. |
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